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Videoscapes
The videoscape is formed as an analogy on landscape, only this scape signifies the environment as perceived by the video machine (the interface used to perceive a landscape of information).
The videoscape is the domain of the feedback ecology; it doesn't focus on seeing but on theorizing the human thinking about the technology. The feedback within the videoscape thus creates an opportunity for self reflexivity, self critique and self expression.
We can distinguish three levels of videoscapes, that all involve their own level of awareness, or feedback, if you like.
First there is the found environment, consisting of representations created by continuous, natural, human and animal forces.
Apart from this found videoscape, there is the domain of 'primitive' visual culture, consisting of signifiers and other (more) discrete elements that we navigate on autopilot, governed by the flow of our everyday life. These are the houses we live in, the fabrics we work in and the highways we drive on, in short all the environments humans purposefully created to move around in in our everyday life.
Finally there is the imaginary videoscape, the staged environment of make believe, the vista of television, tabloids and the virtual worlds. But these are not only the site where one can trigger the sensation of experiencing a particular environment, but also the place where artists can create a new, visual ecology which gives playful feedback on the conventions that control the spectator in our everyday videoscapes.